The Toy Foundation (TTF) ha annunciato i 122 migliori giocattoli, giochi e proprietà in 17 categorie di prodotti che stanno facendo progredire il mondo del gioco. Sono infatti state annunciate le nomination per i prestigiosi Toy of the Year 2023 (TOTY) Awards.
I consumatori ora sono invitati a visitare il sito ToyAwards.org per vedere l’elenco completo dei prodotti finalisti e votare i loro preferiti per contribuire a determinare i vincitori di categoria. Per farlo c’è tempo fino all’8 settembre.
I prodotti finalisti sono stati selezionati da una giuria indipendente composta da esperti di gioco, giornalisti, accademici, rivenditori e altri esperti di giocattoli, che hanno ristretto la rosa delle centinaia di candidature presentate dalle migliori aziende di tutte le dimensioni. I vincitori delle categorie, determinati dai voti dei consumatori, dei membri della Toy Association, dei rivenditori e dei media, saranno annunciati in occasione dei TOTY Awards il 29 settembre a New York. I TOTY Awards sono la serata più importante dell’anno per i giocattoli, in cui l’industria si riunisce per riconoscere l’innovazione in ogni categoria di gioco. La serata è anche l’ultima raccolta di fondi per sostenere il lavoro di TTF che offre gli straordinari benefici del gioco ai bambini bisognosi di tutto il mondo.
I finalisti del Toy of the Year 2023
ACTION FIGURE OF THE YEAR
- Gunslinger Spawn with Horse by McFarlane Toys
- Heroes of Goo Jit Zu Deep Goo Sea Triple Goo King Hydra by Moose Toys
- Jurassic Park Real FX Baby T-Rex by Wow! Stuff
- Jurassic World: Dominion Roar Strikers by Mattel, Inc.
- Pokémon Train & Play Deluxe Pikachu by Jazwares
- Star Wars: Chatter Back Chopper Animatronic by Hasbro
- Teenage Mutant Ninja Turtles: Mutant Mayhem by Playmates Toys
COLLECTIBLE OF THE YEAR
- Bitzee by Spin Master
- Furby Interactive by Hasbro
- LEGO Minifigures Disney 100 by LEGO Systems, Inc.
- Monster High Skullector Line by Mattel, Inc.
- My Arcade® Micro Player Pro by My Arcade
- Shashibo Grateful Dead Series by Fun In Motion Toys
- Squishmallows Pokémon Collection by Jazwares
CONSTRUCTION TOY OF THE YEAR
- Create A Castle BuildMaster Indoor Activity Starter Kit by Create A Castle
- Hot Wheels Smash n Crash Bone Shaker™ Crush Course by Mattel, Inc.
- LEGO Disney ‘Up’ House by LEGO Systems, Inc.
- LEGO Friends Heartlake International School by LEGO Systems, Inc.
- MEGA Forest Pokémon Center by Mattel, Inc.
- National Geographic Epic Forts by Blue Marble
- STEM Explorers Bridge Builders by Learning Resources
CREATIVE TOY OF THE YEAR
- American Girl Create Your Own by Mattel, Inc.
- Beast Lab by Moose Toys
- Cool Maker PopStyle Bracelet Maker by Spin Master
- Creative-Tonies by Tonies USA
- Mars Rovers Clixo Pack by Toyish Labs
- National Geographic Hobby Pottery Wheel by Blue Marble
- Skillmatics Foil Fun by Skillmatics
- Tasty Labs: Wizard Potion Science Kit by Thames & Kosmos
DOLL OF THE YEAR
- Barbie The Movie Dolls by Mattel, Inc.
- CreativeSoul Dolls by Disney Consumer Products
- Disney The Little Mermaid Ariel Doll by Mattel, Inc.
- Latinistas Fashion Dolls by Purpose Toys
- Magic Mixies Pixlings by Moose Toys
- The Fresh Beats Collection by World of EPI
- Under the Sea Exploring Ariel Doll by JAKKS Pacific
GAME OF THE YEAR
- 5 Second Rule Relay by PlayMonster
- Beat the 8 Ball by Blue Orange Games
- Disney Animated Game by Funko Games
- Game Night in a Can by Goliath Games
- KidKraft Beat Board by KidKraft
- Magic 8 Ball Magical Encounters Board Game by Mattel, Inc.
- Search Party: Chaos at The Park by Relatable (formerly What Do You Meme?)
- Shashibo Battle Shapes by Fun In Motion Toys
GROWN-UP TOY OF THE YEAR
- Chicken vs Hotdog by Big Potato Games
- Dumb Ways to Die Card Game by Spin Master
- Flyer Folding Cargo eBike by Radio Flyer
- Kanoodle Pyramid by Educational Insights
- LEGO Art Hokusai: The Great Wave by LEGO Systems, Inc.
- LEGO The Lord of the Rings: Rivendell by LEGO Systems, Inc.
- The Riddler Puzzle Box by Edward Nygma – Detective Mode by McFarlane Toys
INFANT/TODDLER TOY OF THE YEAR
- Crawligator by Kiddy Crawler
- Deluxe Push & Play Cube Walker by Radio Flyer
- Laugh & Learn Mix & Learn DJ Table by Mattel, Inc.
- LEGO DUPLO 3 in 1 Tree House by LEGO Systems, Inc.
- Let the Beet Drop DJ Set by Skip Hop
- Miniland Sensorial Reef by Miniland
- Pop It & Learn by Buffalo Games
- Sleepy Friends: Sleepy Sheep Night Light Tonie by Tonies USA
LICENSE OF THE YEAR
- Barbie Franchise by Mattel, Inc.
- Bluey by BBC Studios
- Disney 100 by The Walt Disney Company
- Magic: The Gathering The Lord of The Rings: Tales of Middle-earth by Hasbro
- Spider-Man by The Walt Disney Company
- Squishmallows by Jazwares
- Teenage Mutant Ninja Turtles: Mutant Mayhem by Paramount Consumer Products
OUTDOOR TOY OF THE YEAR
- Bunch O Balloons Tropical Party Self-Sealing Water Balloons by ZURU
- Cosmic Kick the Can by Starlux Games
- Faction Skyfire Tactical Target Drone by Skyrocket
- Monopoly SPLASH by WowWee
- National Geographic Volcano Bean Bag Toss by Blue Marble
- Sky Viper Vector Performance Stunt Jet by Skyrocket
- Step2 Space Capsule Swing by The Step2 Company
PLAYSET OF THE YEAR
- Deluxe Grill & Pizza Oven Play Set by Melissa & Doug
- Green Planet Explorers: Pandas’ Bamboo House by Hape
- KidKraft Ultimate Helicopter by KidKraft
- Little Tikes Adventure Rocket by MGA Entertainment
- PAW Patrol Mighty Aircraft Carrier HQ by Spin Master
- PLAYMOBIL My Figures: Pirates’ Island by PLAYMOBIL
- Scribble Scrubbie Glow Lagoon Playset by Crayola
PLUSH TOY OF THE YEAR
- 16″ Squishmallows by Jazwares
- Build-A-Bear Plush Axolotl by Build-A-Bear Workshop
- Cookeez Makery by Moose Toys
- Fluffie Stuffiez Plush by MGA Entertainment
- GUND Recycled Plush by Spin Master
- Slumberkins How to Bee Helpful Set by Slumberkins
- tonies® x Steiff Jimmy Bear by Tonies USA
PRESCHOOL TOY OF THE YEAR (3-5 anni)
- Color Wonder Fingerpaint Activity Book by Crayola
- Hurry Up Chicken Butt by Exploding Kittens
- LEGO Disney Celebration Train by LEGO Systems, Inc.
- MAGNA-TILES Downhill Duo 40-Piece Set by MAGNA-TILES
- Reel Big Catch Game by Educational Insights
- SmartGames Safari Park Jr. by Smart Toys and Games
- TinkerTar by Buffalo Games
RIDE-ON TOY OF THE YEAR
- Crazy Cart Shuffle by Razor USA
- Droyd Romper by Droyd
- Extreme Drift Go-Kart by Radio Flyer
- Ground Force Elite by Razor USA
- Highwaykick 1 by Scoot & Ride
- Little Tikes Street Burner by MGA Entertainment
- YBIKE Leap by National Sporting Goods
SPECIALTY TOY OF THE YEAR
- Anywhere Sports – Trampoline Pong by Thin Air Brands
- Deep Ocean Creatures Clixo Pack by Toyish Labs
- KAI: The Artificial Intelligence Robot by Thames & Kosmos
- Plus-Plus Puzzle by Number Map by Plus-Plus
- Razor Deck by Storyastic
- Shashibo Jumbie Artist Series by Fun In Motion Toys
Stapelstein by Stapelstein
STEAM TOY OF THE YEAR
- Air Toobz by Fat Brain Toy Co.
- Cranium Big Brain: Detective Game by Funko Games
- DK Virtual Reality Dinosaurs! by Abacus Brands
- LEGO Technic NASA Mars Rover Perseverance by LEGO Systems, Inc.
- Little Tikes Big Adventures™ Metal Detector Mining Truck by MGA Entertainment
- Magic Adventures Telescope by LeapFrog
- National Geographic Mega Science Advent Calendar by Blue Marble
VEHICLE OF THE YEAR
- Bubble Blitz by Odyssey Toys
- Hot Wheels Ultimate T-Rex Transporter by Mattel, Inc.
- Mickey & Minnie’s Runaway Railway Train by Disney Consumer Products
- Monster Jam Mystery Mudders by Spin Master
- RC Akula (Avatar: The Way of Water) by McFarlane Toys
- Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Van by Playmates Toys
- TrainBots: 2-in-1 STEAM Maker Kit by Thames & Kosmos
PEOPLE-FOCUSED CATEGORY FINALISTS:
CHAMPION OF DIVERSITY & INCLUSION
- Brent Bell, Art Director at Moose Toys
- Dr. Zabina Bhasin, Founder & CEO at In Kidz
- Esra Cafer, Senior Vice President of Global Brand Marketing at Hasbro
- Kim Culmone, Senior Vice President & Head of Design at Mattel, Inc.
- Karen Kelly, Manager of Executive Communications & DEI and Community Engagement at Crayola
- Vanessa Raponi, P.Eng, PMP Manager of Manufacturing Engineering Product at Spin Master
- Genna Rosenberg, Changemaker & CEO at GennComm
- Dr. Lisa Williams, Founder & CEO at World of EPI
- DeeDee Wright-Ward, CEO at Purpose Toys
CHAMPION OF SUSTAINABILITY
- Peter Handstein, CEO at Hape International
- Jason Kroskrity, Director of Sustainable Development, Chemistry, & Materials at Mattel, Inc.
- Robert Pasin, Chief Wagon Officer at Radio Flyer
- G.B. Pillai, Founder at Wild Republic
PACKAGING DESIGNER OF THE YEAR
- Ingrid Chow, Art Director at Abacus Brands
- Tim Conlin, SNAP CIRCUITS® Logo & Packaging Re-Design Initiative at Elenco Electronics LLC
- Shane Hartley, Creative Director of Global Games & Disney Lorcana at Ravensburger
- Suzanna Lakatos, Director of Packaging Design at Mattel, Inc.
- David Pearce, Principal Graphic Designer of Packaging & Branding, Boys Brands at Moose Toys
PR/MARKETER OF THE YEAR
- Caleigh Anthony, Director of Global Communications at Spin Master
- Jessica Kalichman, Director of Marketing at WowWee
- Lisa Krueger, Senior Communications Director at Ravensburger North America
- Sarah Madey, Director of Marketing & Franchise, Hasbro Gaming at Hasbro
- Lisa McKnight, Executive Vice President & Chief Brand Officer, Mattel, Inc.
- Erika Merklinger, PR & Communications Manager at Crayola
- Dana Moncrief, Senior Director of Public Relations at Moose Toys
- Lisa Orman, President at KidStuff Public Relations
- Lee Parkhurst, Senior Marketing Manager at Educational Insights
For ulteriori informazioni sui TOTY Awards andate su ToyAwards.org.
Fonte: PrNewsWire
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